Not such a capital idea
The Web has a Lot to Answer for.
Just as the appalling tendency to Capitalise anything that could be construed as a Noun - or, for that matter, anything that Sounded Cool - was being squeezed out of the English writing Habit, the Web brings it back.
The trouble with electronic communications is that it is Instant. Experienced business people forget that the email just sent is a Business Letter and just type and send. But the Web - well, you would think the design process would weed such nonsense out, but apparently Not.
Except where starting a sentence, none of the capitals in this piece are either necessary or desirable. Redundant capitalisation is never a good thing.
Just as the appalling tendency to Capitalise anything that could be construed as a Noun - or, for that matter, anything that Sounded Cool - was being squeezed out of the English writing Habit, the Web brings it back.
The trouble with electronic communications is that it is Instant. Experienced business people forget that the email just sent is a Business Letter and just type and send. But the Web - well, you would think the design process would weed such nonsense out, but apparently Not.
Except where starting a sentence, none of the capitals in this piece are either necessary or desirable. Redundant capitalisation is never a good thing.